The specialty pharmaceutical industry has been focused on improving prescription intake and enrollment for patient support programs for over a decade. This evolution is not just about enhancing patient support but also about providing competitive, efficient solutions. The key lies in technological efficiencies, a focus on distinct interaction points, and reliable methods for measuring success.
Amid regulatory complexities, the life sciences sector is increasingly embracing digital-first solutions. These automate traditionally manual tasks like consent capture, program enrollment, benefit verifications (BVs), prior authorizations (PAs), and financial assistance. By pairing digital first solutions with skilled professionals, manufacturers can improve patient and prescriber experiences plus enhance performance from a manufacturer's perspective, as measured by relevant key performance indicators (KPIs).
Here are four ways in which digital intake methods, or digital hubs, are proving to have an impact:
Digital platforms can eliminate physical forms, enhance a patient experience and improve data quality for manufacturer reporting - ultimately benefiting manufacturers by reducing time to therapy and improving patient onboarding. Cumbersome enrollment processes have long been a bottleneck for manufacturers. The shift to digital solutions like Gifthealth’s prescription access platform simplifies this process, allowing prescribers to quickly complete and submit forms electronically.
Automation that occurs after an e-script will immediately expedite communication to patients. This rapid communication and processing can significantly reduce the time to initiate the therapy - a crucial factor for manufacturers in ensuring timely access to their products.
Digital intake automates routine tasks which enables patient support teams to focus on areas where they can make the most significant impact, aligning with today's customer expectations for personalized service.
The digital access platform solution allows manufacturers to set meaningful KPIs more easily and accurately measure them. This shift enables a deeper understanding of process efficiencies and patient access metrics, which are vital for manufacturers to understand so they can set up their brand for success. The data available through a prescription access platform is invaluable for manufacturers when strategizing market approaches.
Manufacturers that focus on full digital intake solutions not only streamline their processes but also create efficiencies and enhanced experiences which have significant benefits to them and their prescribers and patients. Gifthealth's prescription access platform allows manufacturers to focus on patient care and market strategies rather than managing technology.
Growth: We foster a culture of continuous growth and improvement, both as individuals and as an organization. We encourage learning, embrace new challenges, and adapt to evolving industry trends to stay ahead in our quest to provide exceptional patient care.
integrity: We operate with the utmost integrity, maintaining ethical standards, transparency, and trust in all of our interactions. We prioritize honesty, accountability, and responsible practices to build strong relationships with our patients and providers.
forward-thinking: We are committed to being at the forefront of innovation and digital transformation in healthcare. We encourage a forward-thinking mindset, actively seeking new ideas, technologies, and approaches to deliver solutions that improve the prescription process from beginning to end.
teamwork: We believe in the power of teamwork and collaboration. We bring a supportive and inclusive environment where diverse perspectives are valued. By working together, we leverage the strengths of our team members to deliver outstanding results and exceed patient expectations.